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experiments · regnum carya · last 90 days
Test the bets your conversion analytics suggested. Run them honestly, ship the wins, archive the losses, and keep a learning trail. Numbers are mock for the PoC.
lifetime uplift · all shipped tests
+€0 / mo
Compounded monthly run-rate from 2 shipped variants. 3 more in flight.
shipped per month · last 6
running · this week
0
live in production traffic
ready to review
0
P(variant wins) ≥ 95%
shipped · last 90d
0
variants rolled to 100%
in backlog
0
ideas waiting for slot
“Guests lose trust when prices refresh mid-checkout. Holding the rate they came for will close more carts.”
control
5-min auto-refresh
Current behaviour · re-quote price every 5 minutes
32.4%
variantleading
15-min held rate
Lock the quoted price for the full checkout window
39.1%
+6.7pp
absolute · +20.7% relative
probability variant beats control
0.0%
statistical confidence reached
cumulative lift · since day 1
ci band tightens as data accumulates
day 14 / 21 · 7 days left
in flight · live traffic
3 active · split 50 / 50
Cart → Checkout
lift · absolute
+6.7pp
P(variant wins)
96.8%
Visitors → Search
lift · absolute
+7.7pp
P(variant wins)
99.1%
Room → Cart
lift · absolute
+2.4pp
P(variant wins)
92.4%
completed · last 90 days
Hero image · Pool vs Lobby
EXP-006 · Hero → Search
Free-cancellation badge above the fold
EXP-005 · Room → Cart
Concierge dock auto-opens after 30s idle
EXP-004 · Site → Booked
CTA copy · 'Reserve' vs 'Book now'
EXP-003 · Room → Cart
backlog · waiting for slot
4 drafts · scheduling weekly
Confirmation → Activity
Once a guest has booked, surface a one-tap AI itinerary draft to lift activity attach-rate before arrival.
metric
Activity attach-rate
window
28 days
sample
4,000
post-booking lift program
Mobile · Visitors → Booked
Mobile sessions convert 1.3% vs 3.6% on desktop. A redesigned mobile card with a full-bleed photo and overlay metadata may close part of that gap.
metric
Mobile conversion rate
window
28 days
sample
12,000
mobile gap research
Room → Cart
Non-EUR guests show longer hesitation on the rate. Showing both EUR and the guest's home currency may reduce drop-off.
metric
Cart-add rate · non-EUR
window
21 days
sample
8,000
non-EUR drop-off cohort
Room → Cart
Guests idling on a single room are evaluating. A subtle concierge nudge offering tailored alternatives may keep them in funnel.
metric
Idle-to-cart rate
window
21 days
sample
9,000
abandonment cohort signal