this week
Insights
Direct conversion
0.0%
+0.6ppvs last weekADR
€0
+€12vs last monthDirect vs OTA share
0% / 100%
+5ppvs last quarter
AI suggestions
pricing Raise Pearl Pool Family Villa rate by 9% for July weekends
Demand for private-pool villas at Carya is up 31% YoY for the summer window. Conversion held flat through last weekend's price test, and the room sits at 92% occupancy June–August.
projected · +€34,000 / month across Pearl + Amber Lagoon Villas
package Bundle Real Madrid Foundation Clinic with Pearl Pool Family bookings
27% of Pearl Pool Family bookers also booked the clinic separately; pre-bundling it as 'Family · Football Camp' would capture parents searching by activity, not by room.
projected · Estimated 18–25 incremental bookings / July
content Swap hero photo on Seven Rooftop Suite
Variant B (sunset on the rooftop pool) has converted 1.7× across A/B tests on similar luxury properties. The current photo is daylight and reads more like a standard suite.
projected · +14 to +20% on Seven Rooftop Suite page conversion
experiment Default 7+ night stays to the Luxury All-Inclusive rate plan
ALI attach rate is 71% on 7+ night stays once shown, but only 23% are pre-selecting it. Making it default and letting guests downgrade reverses the friction.
projected · +€48 ADR uplift on long-stay segment
pricing Lower Crown Deluxe King midweek rate by €40 for shoulder season
It's your only sub-€700 room at The Crown and competing Belek properties have undercut you on this segment for May/October. Filling beats yielding here.
projected · +12% Deluxe King occupancy in shoulder months
content Translate Pearl Pool Family Villa description into Russian and Arabic
GCC and Russian-speaking visitors are 18% of your sessions on this room but only 9% of bookings. Drop-off is on the room detail page, where descriptions are EN/TR-only.
projected · +2.5 to +4% direct bookings from those markets
package Helicopter transfer × Pool Villa bundle
Guests who book a Pool Villa already over-index 4× on helicopter transfer attach rate. Bundling the round-trip helicopter at a 15% discount inside the villa rate would convert undecided villa bookers and drive a high-margin add-on.
projected · +€140k incremental annual heli revenue, +6% villa conversion
experiment Test 'private pool' as the first attribute in the filter rail
Search prompts that mention 'private pool' have 1.6× session-to-booking conversion vs. average. Promoting the attribute shifts the funnel earlier and primes the upsell.
projected · +5 to +8% session-to-booking
pricing Increase Seven Rooftop Suite minimum stay to 3 nights in peak
Single-night Rooftop bookings have 31% lower review scores than 3+ night stays — guests don't get the value of the rooftop with one night. Set a 3-night minimum June–August.
projected · Higher review NPS, modest revenue lift via longer stays
content Generate SEO landing pages for 'Belek hotel with private pool villa'
Three of your top revenue rooms have private pools but the website doesn't surface this as a category page. Search volume on the term is up 240% YoY across TR/EN/RU.
projected · +800 to +1,200 organic sessions / month
experiment Dynamic 'Sunset on the rooftop' upsell at checkout, 4pm onwards
Rooftop cava conversion on the confirmation page is 38% when shown after 4pm vs 11% in the morning. Time-of-day-aware upsells are an obvious win.
projected · +€90/booking on evening sessions
package Add a 'Concert Weekend' package for the summer concert series
Concert nights at Carya (JLo, Dua Lipa, Tom Jones lineup) drive 4× normal traffic but a flat conversion rate — most visitors leave because the room/concert combo isn't presented together.
projected · +12% conversion on concert-weekend traffic, est. 60+ incremental bookings/event